The Magic word - 'and'!

Words and Terms that Influence

1. Layered Command:

If you would like to influence others – in school – relationships and career,

Learn to use the #1 most powerful three-letter word – ‘a-n-d’.

“Please help us out AND do your ‘Breathe-Stretch-Shake and LET-IT-GO!’

The key element is the word ‘a-n-d’, which unites TWO suggestions –

‘please-help’ – with – ‘breathe-stretch’. The mind works best when it has a

SINGLE order (goal) – it can use our conscious critical faculties to decide to

accept or reject - do or not-do - agree-or-disagree with the order.

Reason, logic and analysis are left-brain attributes of Beta-consciousness.

It is harder to organize our consciousness when there are TWO goals. It is called ‘information-overload’, and it feels easier to comply. It is the reality of ‘simultaneous’ suggestions that confuses both our conscious and non-conscious mind.

Remember: ‘thought-patterns’ are part of our ‘right-brain’ skills’, and operate on a non-conscious level. The brain seeks out ‘pattern-recognition”,

and when it uncovers a familiar-pattern – it automatically reacts without conscious reflection to accept or refuse. Here – two linked suggestions are a ‘pattern’ and will be followed 98% of the time. The two-percent leaves room

for a ‘dangerous’ pattern which will be rejected even with the connector – ‘and’.

Why spend so much time to learn about the ‘layered-command’ – little, old –

A-N-D?

The answer is that if you apply this knowledge – you strongly get-your-way.

That’s called ‘influence’, and it gives you power over many situations.

Naturally, if you think it is too sneaky – don’t use it – but be aware when others use it to maneuver ‘your’ behavior.

Have you ever encountered these types of suggestions?

On TV: “Pick up the phone, and call us now!”

At work: “Call back at 12 noon, and have the answers.”

Relationships: “Move closer, and let’s get friendlier.”

To kids: “Shut the tv, and off to bed.”

Endwords

When the suggestions come from an ‘authority’ person like a policeman,

teacher, parent or boss, of course it has more power. Still, the use of

‘and’ - cuts down by 65% on objections.

Will everyone comply with your suggestions using the killer-connector – ‘and’ – use the scientific method and test it.

See ya,

Copyright © 2005

www.speedlearning.org

hbw@speedlearning.org

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